Scrolling through TikTok, there are numerous influencers promoting the trendiest product on the market. Right now, powdered superfood greens are the latest concoction many say helps with gut health. This isn’t something new, however. We saw a similar approach in 2017 when influencers were promoting “detox teas.” Are superfood greens healthy? Can they truly improve IBS symptoms? Or are these products another case of misinformation?
What’s in the powdered superfood?
The powder consists of dehydrated fruits and veggies that are finely ground, retaining many of the antioxidants, vitamins, and nutrients. What sways individuals in considering these superfood greens is the antioxidant factor.
According to research published in the Journal of Clinical Medicine , the compounds in these powders protect against the damaging effects of oxidation and inflammation. Since a cause of IBS is inflammation, which leads to bloating, pain and discomfort, it would seem these powder superfoods might be a benefit. Its use as a supplement might even help improve heart health. They are at least one piece of the puzzle in helping combat these common IBS symptoms.
How TikTok normalized IBS
In recent years, TikTok has promoting IBS through testimonials, preventive tips, and videos. In a recent IBS Life article, we wrote that IBS TikToks now have more than 888 million views. But while this channel has “normalized” a condition that was once difficult to discuss, it also has some down sides. Misinformation is prevalent and in many cases, most viewers often don’t know the difference between fact or fiction. This can be dangerous.
So how do you know which message on TikTok is truthful? Look at the hashtag. TikTok influencers who have been “hired” by the company are required by the Federal Trade Commission to say if what they are promoting is paid advertisement by using the “#ad.” If the hashtag isn’t being displayed, be wary. Another way to ensure the truthfulness of the video is see who or what they’re citing. If it’s a clinical article from a reputable by learning more about the ingredients in the product.
What the science is saying
Some experts have reflected that powdered superfoods could be added to an IBS meal plan. However, it should not be a substitution for actually eating vegetables. The U.S. Department of Agriculture recommends filling half of every plate with fruits and vegetables, which comes out to eating 2.5 cups of vegetables and 2 cups of fruit per day.
Because these superfoods powder can be expensive — ranging from $35-$60 per month — the first step is to consult with the nutritionist/dietitian for additional insights. IBS affects individuals differently so it’s best to do the research first and share any findings with the healthcare professional.
There are new products coming out on the market every day. Overall, powdered greens seem to be a worthy extra step to take if you have IBS or digestive issues. They can be a little pricey, but there are affordable options available.