At the start of the pandemic, the meal kit business accelerated as people turned to home meal delivery services to avoid going out in public. Now that it seems like the end of the pandemic is on the horizon and onsite eating returns, will people continue to subscribe to meal delivery services?
According to PYMNTS.com, a retail news and trends watcher, it seems that meal kits are expected to continue into 2021 and beyond.
Subscription-based meal kits have become a popular option for multiple reasons.
Busy people who don’t have the time to trek to the grocery store and stock up are more likely to continue getting their supplies at their front door. Because there’s less waste (no need to buy a bunch of scallions or carrots when you only need one), and these services can also be more cost effective and sustainable.
For busy, two-income families, having meal kits at the ready takes away the stress of having to plan what to make each night and kids can participate in choosing the next meal options when it’s time to re-order.
Meal kits that emphasize specialized diets, like gluten free, vegan, or low-FODMAP services are also growing in popularity for the same reasons. Below are two meal kit services specifically for the IBS community.
One of the first meal kits to offer low FODMAP options was Epicured. They were the first low FODMAP meal delivery service that serve customers with IBS, Crohn’s, colitis and small intestinal bacterial overgrowth (SIBO). Epicured was founded by a serial entrepreneur and a nurse who wanted to see more healthy options for people with unique nutritional needs. Their recipes were created in partnership with Mount Sinai Health System.
The meals at Epicured are pre-made so they only have to be microwaved or heated in the oven to enjoy. The company delivers their meal kits all over the US so there is no need to worry about them not being available. The subscription service is similar to other meal kits in which the subscriber selects the meals they want and choose how frequently they want them to come. To keep customers happy and engaged, Epicured updates its menu so there are always new options to choose from.
If interested in learning more about Epicured, check out their website here.
This meal service was co-developed by Monash University, the creator of the low FODMAP diet. Its founder has a history of gluten sensitivity and he wanted to help others take control of their health through better nutrition. Similar to all other meal kit delivery services, Modify Health allows subscribers to go through its menu and pick out the meals they like. What makes them different is that subscribers have the opportunity to schedule a consultation with a GI-trained dietitian. In this consultation, the doctor and the subscriber can talk though the choices made to make sure they are appropriate.
There are a range of options from breakfast, lunch, and dinner. Subscribers can order individual meals or join a program that allows them to receive one week’s worth of meals. Subscribers can also share their stories online. To find out more about Modify Health and how to get started, check out their website.
When looking for a meal kit make sure to set a budget. Most meal kits are billed weekly so determine how much should be spent on groceries in a given week. In addition to this, make sure the meal kit has options that everyone in the family can enjoy.